Alexa Wilson
Spatial strategist & Commercial advisor
Business Development Manager and Head of Marketing
I am a Spatial Strategist and Commercial Advisor working at the intersection of complex real estate, luxury development, and user-centred design. I specialise in front-end spatial optimisation. I align physical layouts with user psychology and revenue goals before client capital deployment or technical drafting begins.
My approach combines commercial strategy with a background in technical infrastructure design coordination in Singapore, spanning the civil, healthcare, and energy sectors. Because strict national security protocols governed my engineering work, I apply that same analytical rigour to high-level spatial advisory rather than design production.
I advise executive leadership, asset owners, and lead design partners. My practice focuses strictly on strategic spatial positioning, user flow optimisation, and commercial place-making across workplace, hospitality, and mixed-use developments.
Drawing on experience across key Asian and European markets, I bring a global perspective to spatial dynamics, cultural movement patterns, and regional luxury standards.
Academic Background
01
KLC School of Design (2024)
BA (Hons) Interior Design, First Class Honours
02
De Montfort University (2022)
Higher Education Diploma in Interior Design
03
ACE Industrial Academy (2016)
Skilled Diploma in CAD & BIM for AEC Industry
Curriculum Vitae
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LEADERSHIP & ADVISORY
Business Development Manager & Head of Marketing
Armstrong Newman International | Jul 2026 – Present
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APAC Business Development & Client Acquisition: Lead end-to-end B2B sales pipelines and cross-border client acquisition across Asia-Pacific, targeting senior C-suite, procurement, and HR decision-makers within high-growth verticals (Mining, Tech, Consumer Electronics, Manufacturing).
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Key Account Expansion & Revenue Strategy: Partner directly with the Managing Director to execute growth and retention strategies for flagship enterprise accounts (e.g., BHP, Dell Technologies, Dyson), expanding retained search, market mapping, and talent advisory revenue streams.
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Brand Strategy & Digital Market Positioning: Own and execute the firm’s end-to-end marketing, content, and LinkedIn strategy—authoring industry sector reports, capability decks, and thought leadership content to establish the firm as a premier APAC supply chain search authority.
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Commercial Intelligence & Pipeline Performance: Manage CRM database integrity, pipeline value tracking, and conversion analytics while delivering competitive intelligence and fee benchmark insights to guide long-term commercial positioning.
Design Educator & BIM/CAD Trainer
Self-Employed / Academic Advisory | 2015 – Present
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Digital Transformation & Capability Building: Engineered and executed bespoke BIM/CAD training frameworks for architectural firms, engineering consultancies, and academic institutions, accelerating software adoption across multi-disciplinary project teams.
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Industry-Aligned Curriculum Architecture: Developed advanced technical curricula and real-world project simulations across Revit, AutoCAD, and spatial modelling platforms, aligning firm workflows with current UK/international digital construction standards.
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Cross-Firm Client Advisory & Customisation: Partnered directly with firm directors and project leads to audit software capability gaps, customising technical modules to resolve firm-specific delivery bottlenecks and project delivery constraints.
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Multi-Modal Technical Mentorship: Directed hands-on, project-based workshops and 1-on-1 technical coaching (in-person and remote), translating complex spatial data, parametric logic, and BIM coordination principles into execution-ready skills.
Founder
Fairy Cake Nha Trang | Aug 2018 – Dec 2020
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Enterprise P&L & Financial Management: Founded and scaled a commercial bakery venture, managing the full P&L, budgeting, cost control, and unit economics to drive sustainable revenue growth and margin efficiency.
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B2B Channel Expansion & Partnerships: Spearheaded business development and commercial partnerships with regional cafes and restaurants, expanding B2B distribution networks and securing new revenue channels.
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End-to-End Operations & Supply Chain Control: Managed end-to-end supply chain logistics, vendor contract negotiations, and quality assurance workflows to ensure continuity of raw ingredients, compliance with health regulations, and high-margin product delivery.
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Brand Strategy & Digital Go-to-Market: Led multi-channel sales and marketing campaigns, leveraging digital channels, localised e-commerce integration, and community workshops to build brand equity and drive customer retention.
Learning & Development Consultant
Champa Island Nha Trang | Jun 2018 – Dec 2019
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International Brand Positioning & Quality Assurance: Oversaw cross-departmental operations to enforce 5-star international standards, aligning F&B and service delivery to establish the resort as a premier regional luxury competitor.
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Western Market & Revenue Expansion: Collaborated directly with culinary and F&B leadership to engineer menus tailored to the Western palate, driving international guest acquisition and elevating overall stay satisfaction.
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Workforce Capability & Language Integration: Diagnosed skill gaps across departments and implemented bilingual (English/Vietnamese) training frameworks and digital learning interventions to standardise service execution.
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SOP Compliance & Risk Mitigation: Spearheaded on-site quality assurance audits, operational inspections, and food safety/delivery compliance to ensure flawless execution of luxury service protocols.
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INFRASTRUCTURE & TECHNICAL ADVISORY
Governed by National Security Protocols & Strict NDAs
BIM Specialist & Technical Lead
AcePLP Pte Ltd (Singapore) | 2015 – 2018
Core Scope: Contracted directly to tier-1 main contractors and government authorities to audit, rescue, and establish BIM/CAD coordination workflows on multi-billion infrastructure sites. Deployed as a technical troubleshooter and specialist across Singapore’s major infrastructure developments. Managed end-to-end 3D modelling, cross-disciplinary clash detection, and statutory submissions across Civil, Structural, MEP, ACMV, and Fire Protection services (including Honeywell systems).
Key Infrastructure Deployments
Aviation: Changi Airport Runway (Hock Lian Seng) & LTA Gali Batu Depot (GS E&C)
Mission Critical: Google Data Centre (Sato Kogyo) & Singapore Power Plant (Obayashi Corp)
Institutional: Sengkang General Hospital (Shriro) & Australian International School (DLM)
Core Execution Capabilities
Project Kickoffs & BIM Setup
Authored initial BIM Execution Plans (BEP) and established spatial coordination protocols for complex mega-structures.
Crisis Remediation & Model Audits
Deployed to mid-stage project sites to resolve severe cross-disciplinary clash errors, clean corrupted model files, and enforce BIM compliance across non-specialist sub-contractors.
Statutory Submissions & As-Builts
Authored working drawings and authority submission packages for LTA, while managing transmittals and technical fabrication schedules.
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ACCREDITATIONS & CERTIFICATIONS
Architectural Systems & BIM Proficiency
WSQ Architectural Drawing & Revit — Tertiary Infotech Pte Ltd (2022)
Autodesk Certified Professional — Autodesk (2015)
Safety & Infrastructure Operations
WSQ Advanced Certificate in Workplace Safety & Health (WSH) — NTUC Learning Hub (2016)
On-the-Job Training (OJT) Technical Certification — Institute of Technical Education (2016)
Spatial Visualisation & Rendering
5SRW Photorealistic Rendering & V-Ray Certification — 5SRW Method (2022)